Project Brief
After a couple of seasons of record-breaking ticket sales and awards, the season ticket campaign aimed to highlight those successes. Being, quite literally, Vancouver’s favourite theatre company, the “Vancouver Loves Arts Club” graphic mark makes a bold statement. The use of the heart symbol in the mark makes a direct correlation to “I ‘heart’ NY,” a reference that brings The Big Apple and Broadway to mind. Geared to a younger, fresh audience, the campaign maintains the Arts Club’s brand image of a fun entertainment choice.
Arts Club
The largest theatre company in Western Canada, Arts Club has three performance stages and is a bastion of Vancouver’s theatre community. The not-for-profit company produces new and contemporary works, musicals and full-production Broadway shows.
- CAMPAIGN DEVELOPMENT
- ART DIRECTION OF PHOTOGRAPHY
- DIRECT MAIL CAMPAIGN
- SALES PACKAGES
- BROCHURES
- PRINT ADVERTISING
- OUTDOOR ADVERTISING
- POSTERS
- BANNERS
- ILLUSTRATION
- PRINT MANAGEMENT
