Project Brief
“Place and Promise,” the UBC Strategic Plan (a plan that sets goals, actions and means to measure results) needed to not only identify objectives, but show that practical plans were in place to achieve them. The high-level document lays out the plan for department heads, government, business and community partners and the media. It required concise, compelling headlines and a design that inspires while looking clear and organized. Photography, large pull quotes and cleanly designed charts and tables create a discussion-friendly document that is both emotive and understandable.
UBC
Consistently ranked in the top 40 universities in the world, UBC educates a student population of 50,000 on major campuses in two cities. As an institution it promotes open-minded thinking, scientific research, global citizenship and sustainability.
- CONCEPT DEVELOPMENT
- COPYWRITING
- GRAPHIC DESIGN
- ART DIRECTION OF PHOTOGRAPHY
- PRINT MANAGEMENT
