Project Brief
After a major renovation, Pacific Centre needed to rejuvenate its brand look to reflect its positioning as one of Canada’s leading, urban centres, and appeal to its core audience groups. The new logo and graphic identity reflect the centre’s fashion-oriented mix of retailers. It has a sophisticated look, and uses classic typography that’s reminiscent of iconic fashion brands. The new brand look was launched with the “Say Chic, Say Pacific Centre” campaign, which featured classic fashion photography and prominently applied the new color palette.
Pacific Centre
Pacific Centre is Vancouver’s only major downtown shopping centre, and has a fashion-skewed mix of retailers. Located on three city blocks, it acts as an important link between the financial, shopping and entertainment districts.
- BRAND STRATEGY
- GRAPHIC IDENTITY
- GRAPHIC STANDARDS
- CAMPAIGN DEVELOPMENT
- COPYWRITING
- ART DIRECTION OF PHOTOGRAPHY
- SIGNAGE
- BANNERS
- PRINT ADVERTISING
- ONLINE ADVERTISING
- BROCHURES
- POSTERS
