Pacific Centre / I Am Downtown
Project Brief
Directed at people who work, live and shop in Vancouver’s energetic and colourful downtown, the campaign portrays how Pacific Centre is part of a community and a lifestyle. The “I Am Downtown” headline speaks for both Pacific Centre’s customers, and for Pacific Centre itself, and reflects their enthusiasm about the urban experience. Fashion photography with an element of lifestyle, dynamic graphic elements and a vivid colour palette convey the energy of the centre and the neighbourhood.
Pacific Centre
Pacific Centre is Vancouver’s only major downtown shopping centre, and has a fashion-skewed mix of retailers. Located on three city blocks, it acts as an important link between the financial, shopping and entertainment districts.
- CAMPAIGN DEVELOPMENT
- PHOTOGRAPHY
- VIDEO
- PRINT ADVERTISING
- ONLINE ADVERTISING
- TELEVISION ADVERTISING
- POSTERS
- BANNERS
- BROCHURES
- LOCATION SCOUTING
- MODEL SELECTION
- PRINT MANAGEMENT
- COPYWRITING
