Project Brief
Posters with provocative headlines encouraging under-35ers to vote covered the downtown in the last few days running up to Vancouver’s mayoral election on November 19, 2011. This spontaneous, guerrilla-style campaign included street teams distributing handbills and buttons, as well as, a strong push online by influential vancouver-based bloggers and websites.
The election resulted in the more progressive candidates taking the mayorship and a clean sweep of the council positions. The majority of younger voters share values with these candidates, and although unsubstantiated by polling, you can postulate that most voted for the winning candidates. So, did our little campaign put some candidates over the top and contribute to a clean sweep? We could vote on it, but I’m waiting for my macchiato.
A Team of Contributors
A few ‘younger’ Vancouver business owners (including Burnkit, Demo Graphic, and Vancouver Is Awesome) were concerned about the complete lack of an under-35 voter turnout and wanted to speak in a tone that would grab their attention. Young Vancouverites, although passionate about their city, tend to be apathetic about elections. We wanted to call them out, stir discussion, and ultimately get more of them involved.
- POSTERS
- HANDBILLS
- ONLINE MEMES
- PINS
- STREET TEAMS
