O Canada! / 2010 Olympic Campaign
Project Brief
With the Olympics coming, the shopping centres wanted something celebratory, patriotic and appealing to visitors no matter what their native language. Our idea was to draw on Canada’s iconic imagery—bears, salmon, elk, hockey sticks—and colors to poke some fun at typical Canadiana, make people smile and create a celebratory atmosphere. The campaign’s bold design was applied to building wraps, posters, banners, t-shirts, stickers and bags.
O Canada!
This campaign was simultaneously applied to three different shopping centres: Pacific Centre, Waterfront Centre, and Richmond Centre.
- GRAPHIC IDENTITY
- CAMPAIGN DEVELOPMENT
- GRAPHIC DESIGN
- ILLUSTRATION
- BROCHURES
- POSTERS
- BANNERS
- BAGS
- CLOTHING
- ONLINE GRAPHICS
- PRINT MANAGEMENT
