Catalyst Paper / Unfold Magazine
Project Brief
This mini-series of promotional magazines for clients, suppliers, employees and business partners of Catalyst Paper (formerly NorskeCanada) broke with traditional, sometimes dry, corporate publications to deliver key messages about products, technology and environmental innovations. The design brought a progressive and inspired attitude to the document, to highlight the current corporate outlook. In addition, the typography, photography, printing techniques and a bold style demonstrated the capabilities of the product—the paper it was printed on.
Catalyst Paper
Catalyst Paper is western North America’s largest producer of mechanical printing paper—for newsprint, magazines, flyers, directories—and has a focus on sustainable business practices.
- LOCATION SCOUTING
- PRINT MANAGEMENT
- PHOTOGRAPHY MANAGEMENT
- ART DIRECTION OF PHOTOGRAPHY
- PUBLICATION DESIGN
- ILLUSTRATION
