Project Brief
In the “I Feel” campaign, the viewer is invited to fill in the blank for what they themselves feel during a live performance. The headline is supported by photography that exhibits the full spectrum of emotions, while reinforcing the Arts Club’s brand image of a fun entertainment choice. It includes a direct mail campaign reinforced by outdoor and print advertising. A season ticket brochure is the centrepiece of the campaign, and functions as a renewal reminder, acquisitions brochure and a program for the year to come. This campaign continued the success of past seasons with an increase in subscribers and record-breaking ticket sales.
Arts Club
The largest theatre company in Western Canada, Arts Club has three performance stages, and is a bastion of Vancouver’s theatre community. The not-for-profit company produces new and contemporary works, musicals and full-production Broadway shows.
- CREATIVE CAMPAIGN
- ILLUSTRATION
- GRAPHIC STANDARDS
- BRAND STRATEGY
- LOGO AND GRAPHIC IDENTITY
- OUTDOOR ADVERTISING
- PRINT ADVERTISING
- ART DIRECTION
- SALES BROCHURES
- POINT-OF-SALE
- POSTERS
- PHOTOGRAPHY MANAGEMENT
- PRINT MANAGEMENT
