Truly a team of experts, each best-in-field and in love with what they do, Demo Graphic provides an inspiring, nimble and responsive creative resource to its clients.

Principals

Sharon Martyniuk / Art Director & Principal
Sharon’s approach to art direction and design is about inciting emotional and visceral reactions. To do that, she starts by honing in on the reaction she wants to have herself. Then, by putting herself in the place of the viewer, without generalizing about market segment or customer profile first, she can create work that looks and feels authentic. “People instinctively tune into design when it reveals something honest, something personable,” says Sharon. “It’s important to recognize what we feel about a design, as much as think about its literal meaning.” A skilled director, she loves to gather experts together, draw out their ideas, then pay attention to the ones that are right. Formally trained in graphic design, her aesthetic approach of nothing more, nothing less, makes her work direct and high-impact.

Dylan Staniul / Creative Director & Principal
As a creative director, Dylan begins by articulating the problems that need to be solved, then developing a focused direction for the creative. To do that, he draws on his enthusiasm for working with clients to understand their passions and their problems. “Design and branding is largely about having a clear message, but that message must convey something unique, something that hasn’t been said before,” says Dylan. He feels good creative comes from learning as much as you can, and then letting your imagination go. He experiments with taking common ideas, breaking them apart, and putting them back together in new ways, and says the trick is in noticing when a new combination is working.

Meet our team and key contributors

Allan Wiebe / Graphic Designer

As a graphic designer, Allan starts by gathering a complete understanding of the client’s high-level goals. He tenaciously works out the toughest design problems with elegant solutions, and his attention to detail allows him to guide the design of a multi-level campaign with dozens of applications.

Steve Mackey / Interactive Designer

Steve is a seasoned interactive designer and developer who specializes in interactive storytelling and cross-platform development. He has worked with clients, studios and agencies including the National Film Board, CBC Radio 3, Burnkit, Sony Playstation, Kodak and BMW, along with local charities, artists and entrepreneurs.

Vanessa Richmond / Copywriter

As a content strategist and copywriter who specializes in interactive, Vanessa aims to create experiences that are immersive, informative and entertaining. She is also a multi-platform, award-winning journalist whose work has appeared in Canadian and international online and print newspapers, magazines, radio and TV.

Josh Dunford / Janitor

Josh is the founder of Burnkit, an ideas, design and interactive studio. Having been involved in interactive, new and social media for over a decade, he’s seen the web go from an afterthought to a primary brand communications platform. His work blends branding and traditional advertising with design and technology solutions.

Tracey Pincott / Stylist

Tracey is a wardrobe stylist for editorial and advertising shoots and a fashion show producer. She works with local and international retailers, designers, photographers, agencies and art directors. Because her aim is to always create the most beautiful image, whether moving or still, she works foremost by listening, understanding and collaborating.

Evaan Kheraj / Photographer

Evaan is a photographer and filmmaker who specializes in fashion and advertising. His photos are often described as emotionally charged, cinematic and romantically lit, and he focuses on joyful collaboration and attention to detail. He divides his time between Vancouver, Toronto and New York.