Pacific Centre
Project Brief
After a major renovation, Pacific Centre needed to rejuvenate its brand look to reflect its positioning as one of Canada’s leading, urban centres and appeal to its core audience groups. The new logo and graphic identity reflect the centre’s fashion-oriented mix of retailers. It has a sophisticated look, and uses classic typography that’s reminiscent of iconic fashion brands.
Pacific Centre
Pacific Centre is Vancouver’s only major downtown shopping centre, and has a fashion-skewed mix of retailers. Located on three city blocks, it acts as an important link between the financial, shopping and entertainment districts.
